Today is the final day to comply with the EU’s new privacy and data protection law, the General Data Protection Regulation. The new regulation (which will be adopted verbatim by the UK Brexit notwithstanding) imposes strict new rules on controlling and processing personally identifiable information. It also extends the protection of personal data and data protection rights, permanently changing the way customer data is collected, stored, and used.
Going forwards, GDPR will bring many positive changes – including the reduction of Spam emails. However, more than that, it is a massive step to address the challenges of the data economy and for consumers to regain control of their data.